The success of hip-hop’s top earners shows just how powerful the genre has become as a commercial force. Led by Jay-Z and Diddy, the top 20 on our list combined to earn $271 million, taking home cash from live shows, recorded music, endorsements and a wide range of other entrepreneurial ventures. Read on to see the full list.
1. Shawn "Jay-Z" Carter, $37 million
Hip-hop’s reigning Cash King continues to reap the benefits of a 10-year $150 million Live Nation deal, as well as stakes in the New Jersey Nets, the 40/40 Club chain, ad firm Translation and others. This year marked the first time he out-earned wife Beyonce since their marriage in 2008.
2. Sean "Diddy" Combs, $35 million
Music now accounts for less than 20% of earnings for the artist formerly known as Puff Daddy, thanks to big stakes in clothing lines Sean John and Enyce, record label Bad Boy and marketing firm Blue Flame. But it's his Ciroc vodka deal that led FORBES to estimate his net worth at $475 million this winter.
