Cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign, and all kids will eat,”
Cereals on the highest-sugar list are among the most profitable for their makers, who back up their investment with advertising budgets of $20 million a year or more.
It has been said that exploding rates of obesity and type 2 diabetes in today's children will lead them to be the first in American history to have shorter lifespans than their parents,”Weil said. “That tragedy strikes me as a real possibility unless parents make some dramatic changes in their children's lives.”