Cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign, and all kids will eat,” It has been said that exploding rates of obesity and type 2 diabetes in today's children will lead them to be the first in American history to have shorter lifespans than their parents,”Weil said. “That tragedy strikes me as a real possibility unless parents make some dramatic changes in their children's lives.”








