If you think men decide elections, you’re mistaken. Historical
data shows us that since 1980 women turn out to vote in greater numbers than
men. In 2008, 65.7 percent of eligible women voted compared to 61.5 percent of
men. Accordingly, female voters across the political spectrum expect to
influence the next presidential election and they expect genuine attention to
their concerns. Politicians should not take female voters for granted.
When
you talk about female voters, you need to be specific about which women you
mean. White, married, rural and suburban women have been trending Republican
for years. In fact, white women as a whole haven’t gone Democratic since 1964.
While for single, highly educated and urban women, the opposite is true; those
remain reliably Democratic demographics. Don’t make the mistake of thinking
women vote together.
Here
are some things to consider.
·
Don’t
play the gender card. Don’t expect women
to vote for female candidates just because they are women.
·
Most
women are turned off by negative ads, name-calling and unyielding partisanship
in the political process.
·
Recent
poll of voters in swing states showed that women’s top priorities are health
care, gas prices, unemployment and the deficit — in that order — with
“government policies toward contraception” coming in last.
·
Women
don’t vote solely based on women’s issues such as abortion rights and contraception.
How women feel about access to contraceptives seems to have more to do with party affiliation than gender according to a Kaiser Family Foundation survey conducted last month. Fewer than 1 percent of respondents mentioned women’s health or birth control as top election-year issues.
The perception that Republicans are waging a “war on women” has undeniably boosted the focus on GOP’s policies on repealing wage discrimination laws, on failure to support extension of violence against women legislation, and on a record of 916 pieces of legislation restricting female reproductive choice since 2011.
Women Matter...don't take their votes for granted.
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